AI Interview Campaign
Last updated
Last updated
AI Interviews combine the depth of qualitative interviews with the scale of digital surveys by using an AI moderator that adapts to participant responses.
The AI interviewer engages participants in a conversational way, asking follow-up questions based on their responses. This creates a more natural experience and uncovers richer insights.
Before the AI interview begins, you can collect contextual information through static survey questions:
In the "Static Survey Questions" section, add questions that will help the AI understand the participant's background
These questions are answered before engaging with the AI interviewer
The participant's answers will be parsed into the interview prompt, allowing the AI to personalize the conversation
The heart of the AI interview is the prompt that guides the AI's behavior:
In the "AI Objective Configuration" section, craft a detailed prompt
Include instructions on:
How to begin conversations (referencing the participant's survey responses)
What types of questions to ask (open-ended, clarification, reflection)
The tone and style of the conversation
How to conclude gracefully
Here's an example prompt structure:
Set additional objectives to guide the AI's exploration of specific topics
Define the maximum number of questions to control the interview length
Yazi's AI interviewer offers powerful multilingual and multimedia features:
Multiple Languages: Configure the AI to conduct interviews in any language by specifying this in your prompt
Voice Notes: The AI can request voice responses for richer, more emotional feedback
Video Responses: For certain questions, the AI can ask participants to record video answers
Adaptability: The AI adjusts its questions based on previous responses, creating a natural conversation flow
You can configure AI interviews in two ways:
Survey AI Interview: A standard interview that follows the static survey and then proceeds through the AI-moderated conversation
Diary AI Interview: Similar to a diary study, but with AI-moderated entries. After completing an interview, participants are routed back to the beginning of the survey section, allowing for multiple AI-moderated entries over time
Regardless of which methodology you choose, these tips will help ensure successful research:
Clear Instructions: Always provide clear instructions to participants about what's expected
Pilot Testing: Test your campaign with a small group before launching to a larger audience
Question Flow: Arrange questions in a logical order that creates a natural conversation
Response Options: For multiple-choice questions, ensure options are comprehensive and balanced
Incentives: Consider offering incentives for completion, especially for longer studies
Follow-Up: Use the results to identify areas for deeper exploration in future research
By combining these different methodologies, you can create a comprehensive research program that delivers both broad quantitative data and deep qualitative insights through the convenience of WhatsApp.
Below the objective prompt, you can limit the bot to a certain amount of questions. These are the number of questions you want your bot to send before completing the interview and fetching insights.
These questions are limitless, you decide how many you want the bot to ask
If you have access to the premium version of ChatGPT, then you can use the below GPT to help you create the interview objective.
Open the GPT
Click the suggested prompt that says “Create a brief after ….”
Send it the details I mentioned above
It will return a research objective you can add to Yazi’s app