Yazi docs
  • Setting up the WhatsApp API number
    • Setting up WhatsApp number in Yazi platform
      • Add a Payment Method
      • WhatsApp Profile
      • Get your business manager verified
      • Developer Portal method of setting up
  • Using Yazi's app
    • Research Campaign Setup
      • Survey Campaign
      • Diary Study Campaign
      • AI Interview Campaign
        • AI Interview Prompt Template
    • Inviting Participants
      • Sharing Links to access research
      • Create Template message
      • Send template message
      • Template Message history/stats
    • Results
      • Interviewer Results
      • Survey Results
  • APIs & Integrations
    • Setting up event-triggers
  • WhatsApp API Pricing
    • Pricing
  • Security
    • Data Security - Executive Summary
    • Yazi Information Security Policy
    • Data Classification Policy
    • Yazi Security and Data Management Policies
    • Yazi Vendor Management Policy
    • Data Retention Policy
    • Business Continuity Plan (BCP)
  • Yazi Process
    • 🎳Quality Control Plan for Yazi Research (Pty) Ltd
Powered by GitBook
On this page
  • Pricing Categories
  • Services Message Pricing
  • Template Message Types & Prices
  • Diary Study Scenario with 270 Participants
  • Total Cost for Diary Study Scenario
  1. WhatsApp API Pricing

Pricing

PreviousSetting up event-triggersNextData Security - Executive Summary

Last updated 2 months ago

WhatsApp API Pricing for South Africa

How It Works

WhatsApp API allows businesses to communicate with customers efficiently through different types of messages. Every WhatsApp Business Account receives 1,000 free service conversations each month, ensuring you can always prioritize helping your customers.

Pricing Categories

24-hour Conversation Window: Businesses are charged per 24-hour conversation, starting from the first message sent by the business.

Each category has a different rate and specific use cases, ensuring tailored communication with your audience.

Services Message Pricing

  • Cost per 24 hour conversation: $0.0168 (R0.30744)

  • Service conversations are initiated by users

  • Example: Customer support, appointment reminders.

Template Message Types & Prices

  1. Marketing Messages:

    • Cost per message: $0.0379 (R0.69357)

    • Example: Promotional offers, product updates.

  2. Utility Messages:

    • Cost per message: $0.02 (R0.366)

    • Example: Transaction confirmations, shipping updates.

  3. Authentication Messages:

    • Cost per message: $0.018 (R0.3294)

    • Example: OTPs (One-Time Passwords) for verification.

Diary Study Scenario with 270 Participants

  • Daily Engagement: Participants engage every day for 14 days.

  • Template Messages: Invite and Complete task for day.

  • Cost Breakdown:

    • Invite Message (Utility):

      • 270 participants x 1 message = 270 messages.

      • 270 x $0.02 = $5.40 (R98.82).

    • Complete Task for Day (Utility):

      • 135 participants (50% of total) x 13 days = 1,755 messages.

      • 1,755 x $0.02 = $35.10 (R642.30).

    • Complete Task for Day (Service):

      • 135 participants (50% of total) x 13 days = 1,755 messages.

      • 1,755 x $0.0168 = $29.49 (R539.67).

    • Free Tier:

      • 1,000 messages x $0.0168 = $16.80 (R307.44).

    • Net Cost After Free Tier:

      • $35.10 + $29.49 - $16.80 = $47.79 (R874.53).

Total Cost for Diary Study Scenario

  • Invite Message: R98.82

  • Complete Task for Day (Utility): R642.30

  • Complete Task for Day (Service): R539.67

  • Free Tier Deduction: -R307.44

  • Total: R973.35

This summary illustrates the costs associated with running a survey and diary study using WhatsApp API in South Africa. By leveraging WhatsApp's free service conversations and understanding the pricing structure, businesses can effectively manage their communication expenses while engaging with their audience.

4o

For more detailed information on WhatsApp API's pricing, you can visit .

WhatsApp Business Platform Pricing