💰Pricing

WhatsApp API Pricing for South Africa

How It Works

WhatsApp API allows businesses to communicate with customers efficiently through different types of messages. Every WhatsApp Business Account receives 1,000 free service conversations each month, ensuring you can always prioritize helping your customers.

Conversation-based Pricing:

  • 24-hour Conversation Window: Businesses are charged per 24-hour conversation, starting from the first message sent by the business.

  • Conversation Categories:

    • Marketing

    • Utility

    • Authentication

    • Service

Each category has a different rate and specific use cases, ensuring tailored communication with your audience.

Pricing Categories

  1. Marketing Messages:

    • Cost per message: $0.0379 (R0.69357)

    • Example: Promotional offers, product updates.

  2. Utility Messages:

    • Cost per message: $0.02 (R0.366)

    • Example: Transaction confirmations, shipping updates.

  3. Authentication Messages:

    • Cost per message: $0.018 (R0.3294)

    • Example: OTPs (One-Time Passwords) for verification.

  4. Service Messages:

    • Cost per message: $0.0168 (R0.30744)

    • Example: Customer support, appointment reminders.

Diary Study Scenario with 270 Participants

  • Daily Engagement: Participants engage every day for 14 days.

  • Template Messages: Invite and Complete task for day.

  • Cost Breakdown:

    • Invite Message (Utility):

      • 270 participants x 1 message = 270 messages.

      • 270 x $0.02 = $5.40 (R98.82).

    • Complete Task for Day (Utility):

      • 135 participants (50% of total) x 13 days = 1,755 messages.

      • 1,755 x $0.02 = $35.10 (R642.30).

    • Complete Task for Day (Utility):

      • 135 participants (50% of total) x 13 days = 1,755 messages.

      • 1,755 x $0.0168 = $29.49 (R539.67).

    • Free Tier:

      • 1,000 messages x $0.0168 = $16.80 (R307.44).

    • Net Cost After Free Tier:

      • $35.10 + $29.49 - $16.80 = $47.79 (R874.53).

Total Cost for Diary Study Scenario

  • Invite Message: R98.82

  • Complete Task for Day (Utility): R642.30

  • Complete Task for Day (Utility): R539.67

  • Free Tier Deduction: -R307.44

  • Total: R973.35

This summary illustrates the costs associated with running a survey and diary study using WhatsApp API in South Africa. By leveraging WhatsApp's free service conversations and understanding the pricing structure, businesses can effectively manage their communication expenses while engaging with their audience.

For more detailed information on WhatsApp API's pricing, you can visit WhatsApp Business Platform Pricing.

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